THE BEGINNING - 1970’s
Shekhar and Pushpa Agrawal
immigrated to the United States in their early twenties, just after
marriage. They both completed their last year of undergraduate studies
during their first year of marriage. Soon after graduating, Shekhar’s
father persuaded him to expand the family business into the U.S. Shekhar,
the youngest amongst his six siblings, abided by his father’s wishes, and
in so doing made the journey to the U.S. with his newly wed wife in 1976.
With their parent’s blessings they started Tara International, named after
Shekhar’s mother, Taravati. They started importing basic tees for women
under the Candy label and quickly built up the company, incorporating in
1978.
The strong trend of the 1970’s was inspired by a desire to be comfortable
and casual through one’s apparel and our 100% cotton tees fit right in.