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This privacy notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data, and keep it safe. Legal basis of processing your data The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including: Legal basis of processing your data The law on data protection sets out a number of different reasons for which a company may collect and process your personal data, including:

1. Consent

In specific situations, we can collect and process your data with your consent. For example, when you tick a box consenting to receive email newsletters we just collect transaction-based data).

2. Contractual Obligations

In certain circumstances, we need your personal data to comply with our contractual obligations. For example, if you order an item from us for home delivery, we’ll collect your address details to deliver your purchase, and pass them to our courier.

3. Legal compliance

If the law requires us to, we may need to collect and process your data.

4. When do we collect data

When you visit our website, and use your account to buy products. When you make an online purchase and check out as a guest (in which case we just collect transaction-based data). When you create an account with us. When you engage with us on social media. When you contact us by any means with queries, complaints etc. When you enter prize draws or competitions. We collect data from publicly-available sources (such as Land Registry) when you have given your consent to share information or where the information is made public as a matter of law. When you enter our stores or offices, CCTV systems operated for the security of both customers. These systems may record your image during your visit. Your image may be recorded on CCTV when you visit a shop. To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered. We may also store your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.